
The CIM Level 4 Award in Social Media Marketing is for those who are seeking to gain further knowledge and hone the skills needed to succeed and progress within a career in digital marketing. Typical job titles may include the following: digital marketing executive, digital and social media executive, content marketing executive and display advertising executive. Social media marketing involves using social media platforms to promote products, services, or brands, engaging with audiences, and driving desired actions. Its importance lies in its ability to reach a vast audience, foster brand awareness and build relationships with customers, making it an essential tool for marketers. This module provides the knowledge and skills to develop and implement successful social media marketing activities. Candidates will learn how to apply a range of social media channels and produce suitable content to enhance an organisation's digital activities.
This course is part of the CIM Level 4 Certificate in Professional and Digital Marketing. The other units that comprise this certificate are:
You can pay and study for the units individually or study the whole course as one.
| FEE | COST |
|---|---|
| Tuition | £350 |
Please note that while we make reasonable adjustments to remove any barriers to education, additional fees may be payable where this is not possible. For example, to provide additional support due to a disability. Please contact us if you believe you have any additional needs so that we can discuss your options before enrolling on a course.
This part-time course is taught across 7 weeks and is not consecutive as college holidays are taken as indicated on the college website.
Our classes are mostly face-to face, however, there may be the occasional need for classes to be taught on-line and to complete remote self- study when necessary. You will, therefore, need technology that can support the use of Microsoft Teams.
The assessment method for this module is a 90-minute onscreen assessment utilising Multiple Choice Testing.
This course is part of the CIM Level 4 Certificate in Professional and Digital Marketing, which consists of four modules: Marketing Impact, Planning Integrated Campaigns, Search Engine Optimisation and Social Media Marketing . If you choose to complete all four modules, you receive a Certificate in Professional and Digital Marketing.
Alternatively, you can utilise your skills to progress to a marketing-related career if you haven’t already or elevate your current job role. This qualification bolsters your credibility and expertise within the field and is certain to complement a career trajectory in marketing.
Students are expected to have suitable qualifications at Level 3 (for example T Levels or A levels in Business or Marketing) or Level 4 (degree or equivalent) in a non-related subject area. Work experience in a marketing role is preferable, though not essential.
An interview with a member of the Professional Studies teaching team is required, prior to, or at enrolment and this will be completed online or at one of the open evening events run by the college.
Please contact us through the form below. After submitting a form we will contact you as soon as possible. We will delete your information one month after the beginning of the next academic year.
You can apply for this course online.
| START DATE | TIME | DURATION | APPLY |
|---|---|---|---|
| 04/05/2027 | 17:00 - 21:00 | 6 Weeks | Add to basket |
| Start Date | 04/05/2027 |
|---|---|
| Time | 17:00 - 21:00 |
| Duration | 6 Weeks |





