PROFESSIONAL DIGITAL MARKETING CIM LEVEL 6 DIPLOMA

Our classes are mostly face-to face, however, there may be the occasional need for classes to be taught on-line and to complete remote self- study when necessary. You will, therefore, need technology that can support the use of Microsoft Teams.

In order to successfully complete the course, students must have a minimum of 80% attendance and commit to self-directed study when preparing for assignments. The workshops are optional but provide an opportunity to progress the assignment in a supportive environment. This part-time course is taught across 33 weeks and is not consecutive, as university holidays are taken as indicated on the university website.

Strategy and Planning

Strategic planning is an essential skill for marketing managers, and empowers them to make informed decisions, optimise resources, and drive the company towards its goals in a competitive and dynamic market environment. Gain advanced knowledge and skills in planning and marketing activities at a strategic level, to deliver and support organisational objectives.

Commerical Intelligence

Data underpins marketing excellence. Understanding how to interpret and apply the data to support strategic commercial decisions is critical in today's competitive business landscape. Emerge equipped with a deeper comprehension of the key financial metrics to unlock insights, build strategic budgets, optimise channel performance, and deliver ROI.

Customer Journey Optimisation

In today's dynamic digital landscape understanding the intricacies of data and insight in the customer journey is pivotal for sustainable growth. Utilise strategic frameworks to analyse the stages in the customer journey and identify a data-led approach to achieve seamless, personalised journeys cultivating customer satisfaction, loyalty, and advocacy.

Content Strategy

Content marketing is fundamental to building trust, developing relationships and improving customer conversions. Develop an approach to content marketing that aligns to wider organisational and marketing goals enable the creation of effective content strategy and manage its implementation, including the provision of appropriate copy for a variety of audiences.

To complete the qualification, you will have to pass the assessments within each module. Each module is assessed separately via online and written assignments. There is a well-stocked library within the University and individual lecturers will advise on recommended texts.

Successful achievement of the CIM Level 6 Diploma in Professional Digital Marketing will allow progression onto the CIM Level 7 qualifications.

Alternatively, you can utilise your skills to elevate your current job role. This qualification bolsters your credibility and expertise within the field and is certain to complement a career trajectory in marketing.

An interview with a member of the Professional Studies teaching team is required, prior to, or at enrolment and this will be completed online or at one of the open evening events run by the college.

This course requires a minimum of 6 students to be viable and will be restricted to a maximum of 12 students to provide quality support and interaction.

Students are expected to have suitable qualifications at Level 4 (degree or equivalent), CIM level 4 qualifications or relevant work experience.  All assessments are focused on creating an applied marketing plan and so students need to be in a suitable role to be able to access necessary data and information.

Please contact us through the form below. After submitting a form we will contact you as soon as possible. We will delete your information one month after the beginning of the next academic year.