About the Course

This course is aimed at those working in an operational, supervisory or management role in marketing who wish to develop their knowledge of digital techniques and their application within the wider marketing plan. Ideal candidates will have 5 or more years’ experience in a marketing role. Successful completion will develop your digital knowledge, applied skills and understanding enabling you to perform at a management level and carry out an essential and successful professional marketing role within the workplace.

The course consists of 3 modules:

  • Marketing and Digital Strategy
  • Digital Optimisation
  • The Digital Customer Experience

Each module can be studied independently and in any order. Students can enrol for the entire course of three modules before September or enrol for each module individually.  This provides three possible start dates for the course during the academic year.  There is no obligation to study all three modules.


Tuition £2000

Please note that while we make reasonable adjustments to remove any barriers to education, additional fees may be payable where this is not possible. For example, to provide additional support due to a disability. Please contact us if you believe you have any additional needs so that we can discuss your options before enrolling on a course.

Your Course

How will I be taught?

We hope that our classes will be face-to face teaching where possible. However, please note that due to the Coronavirus pandemic situation, as is the case in many colleges and universities, there may be the need at some point for classes to be taught on-line.  You will, therefore, need technology that can support the use of Microsoft Teams. 

New Online Live option. We are also offering a new Online Live option, whereby students can attend the course remotely via Microsoft Teams, with compulsory face to face attendance for some sessions.  The same attendance rules of 80% apply. 

Students must achieve an 80% minimum attendance requirement and commit to self-directed study when preparing for assignments. The workshops are optional but provide an opportunity to progress the assignment in a supportive environment. The 30 weeks are not consecutive and college holidays are taken as indicated on the college website.

What modules are covered?

Marketing and Digital Strategy will enable you to take both a traditional and digital strategic approach to marketing planning, integrating digital strategy, models, frameworks, and techniques throughout to achieve competitive advantage. You will be able to recognise the significance of situation analysis and use techniques to assess the external and internal environments that enable effective decision making. You will also be able to apply all stages within the marketing planning process – from the audit, through strategic decision making, to implementation of plans across both traditional and digital channels. Finally, you will learn how to manage resources and employ monitoring and measurement techniques that enable the achievement of strategic marketing objectives.

Digital Optimisation will provide you with an in-depth understanding of the strategic implications of developments in the digital environment, as well as their impact on marketing. This will enable you to integrate and optimise digital marketing as well as develop strategic responses to change. You will also be able to identify key factors in the digital conversion process and ensure responses are measured to evidence success.

The final module provides you with insights into the digital customer experience and highlights ways to adapt to this changing market, allowing you to fulfil customers’ strategic needs. It will provide the knowledge and skills to select appropriate channels to market to meet objectives. It will also help to ensure you provide the desired customer experience, by understanding the customer's journey while complying with relevant legislation and regulation.


How will I be assessed?

Each module is assessed separately via written assignments. There is a well-stocked library within the College and individual lecturers will advise on recommended texts.

Your Future

What Next?

Successful achievement of the CIM Level 6 Diploma in Professional Digital Marketing will allow progression onto the CIM Level 7 qualifications

Entry Requirements

What is the entry process?

An interview with a member of the Professional Studies teaching team is required, prior to, or at enrolment and this will be completed online or at one of the open evening events run by the college.

This course requires a minimum of 6 students to be viable and will be restricted to a maximum of 12 students to provide quality support and interaction.

What previous qualifications and experience will I need?

Students are expected to have suitable qualifications at level 4 (degree), CIM level 4 qualifications or relevant work experience.  All three assessments are focused on creating an applied marketing plan and so students need to be in a suitable role to be able to access necessary data and information.

Ask A Question

Ask a Question

Please contact us through the form below. After submitting a form we will contact you as soon as possible. We will delete your information one month after the beginning of the next academic year.

We focus on giving you the skills and knowledge to kick-start your career, which is why many of our courses are more hands-on than you might expect.
Our class sizes are similar to college, which means you won’t get lost in the crowd or feel like just a number with us.
Our small campus is full of plants, natural light, and new facilities that will help you feel good while studying. Plus, you’ll have exclusive access to University Centre study spaces in the College.
Studying a degree at a small institution means your lecturers will know all your strengths and weaknesses, and give you valuable feedback and support to help you go further.
UK Quality Assured
University of Surrey
Ofsted Outstanding Provider
UK Quality Assured
University of Surrey
Ofsted Outstanding Provider
University Centre Farnborough
C/O Farnborough College of Technology, Boundary Road, Farnborough, Hants GU14 6SB
Call: 01252 405555
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