DIGITAL OPTIMISATION CIM LEVEL 6 AWARD

Overview

About the Course

This course is aimed at those working in an operational, supervisory or management role in marketing who wish to develop their knowledge of digital techniques and their application within the wider marketing plan. Ideal candidates will have 5 or more years’ experience in a marketing role. Successful completion will develop your digital knowledge, applied skills and understanding enabling you to perform at a management level and carry out an essential and successful professional marketing role within the workplace.

The course consists of 4 modules:

  • Strategy and Planning
  • Commercial Intelligence
  • Custom Journey Optimisation
  • Content Strategy

Each module can be studied independently and in any order. Students can enrol for the entire course before September or enrol for each module individually. This provides multiple possible start dates for the course during the academic year. There is no obligation to study all modules.

 

WHAT WILL I STUDY?

Data underpins marketing excellence. Understanding how to interpret and apply the data to support strategic commercial decisions is critical in today's competitive business landscape. Emerge equipped with a deeper comprehension of the key financial metrics to unlock insights, build strategic budgets, optimise channel performance, and deliver ROI.

Fees

FEE COST
Tuition £695

Please note that while we make reasonable adjustments to remove any barriers to education, additional fees may be payable where this is not possible. For example, to provide additional support due to a disability. Please contact us if you believe you have any additional needs so that we can discuss your options before enrolling on a course.

Your Course

How will I be taught?

Our classes are mostly face-to face, however, there may be the occasional need for classes to be taught on-line and to complete remote self- study when necessary. You will, therefore, need technology that can support the use of Microsoft Teams.

In order to successfully complete the course, students must have a minimum of 80% attendance and commit to self-directed study when preparing for assignments. The workshops are optional but provide an opportunity to progress the assignment in a supportive environment. This part-time course is taught across 33 weeks and is not consecutive, as university holidays are taken as indicated on the university website.

 

Your Future

What Next?

Successful achievement of the CIM Level 6 Diploma in Professional Digital Marketing will allow progression onto the CIM Level 7 qualifications

Alternatively, you can utilise your skills to elevate your current job role. This qualification bolsters your credibility and expertise within the field and is certain to complement a career trajectory in marketing.
 

Entry Requirements

What is the entry process?

An interview with a member of the Professional Studies teaching team is required, prior to, or at enrolment and this will be completed online or at one of the open evening events run by the college.

This course requires a minimum of 6 students to be viable and will be restricted to a maximum of 12 students to provide quality support and interaction.

What should I provide?

To complete the qualification, you will have to pass the assessments within each module. Each module is assessed separately via online and written assignments. There is a well-stocked library within the University and individual lecturers will advise on recommended texts.

What previous qualifications and experience will I need?

Students are expected to have suitable qualifications at Level 4 (degree or equivalent), CIM level 4 qualifications or relevant work experience.  All three assessments are focused on creating an applied marketing plan and so students need to be in a suitable role to be able to access necessary data and information.

Ask A Question

Ask a Question

Please contact us through the form below. After submitting a form we will contact you as soon as possible. We will delete your information one month after the beginning of the next academic year.

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University of Surrey
Pearson
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University of Surrey
Pearson
UK Quality Assured
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