Social Media Marketing CIM Level 4 Award
FIND OUT MORE
PLANNING INTEGRATED CAMPAIGNS CIM LEVEL 4 AWARD
Overview
About the Course
Gain the expertise to design and deliver integrated marketing campaigns that drive measurable results, mastering the skills and knowledge needed to excel in today’s fast-evolving digital landscape and progress confidently within the marketing profession.
The PLANNING INTEGRATED CAMPAIGNS CIM LEVEL 4 AWARD is tailored for those seeking to deepen their understanding of digital marketing and campaign planning. The course focuses on developing the ability to create and implement integrated campaigns across multiple channels—both online and offline—while emphasising the importance of content throughout the customer lifecycle. Learners explore the latest trends in marketing, gaining practical insights into measuring campaign effectiveness and adapting to the rapidly changing environment.
Delivered as part of the CIM Level 4 Certificate in Professional and Digital Marketing, this module can be studied individually or alongside other units such as Marketing Impact, Search Engine Optimisation, and Social Media Marketing. The flexible, part-time structure spans seven weeks, with a blend of face-to-face and occasional online sessions, supporting learners who need to balance study with other commitments.
Assessment is via a 90-minute onscreen multiple-choice test, ensuring a focused and practical evaluation of your skills. Completing all four modules leads to the full certificate, positioning you as a well-rounded marketing professional ready to make an impact in any organisation.
FEES
There are registration and assessment fees to be paid directly to CIM. For details refer to the CIM website.
Fees
| FEE | COST |
|---|---|
| Tuition | £350 |
Please note that while we make reasonable adjustments to remove any barriers to education, additional fees may be payable where this is not possible. For example, to provide additional support due to a disability. Please contact us if you believe you have any additional needs so that we can discuss your options before enrolling on a course.
Your Course
How will I be taught?
In order to successfully complete the course, students must have a minimum of 80% attendance and commit to self-directed study when preparing for assignments. This part-time course is taught across 7 weeks and is not consecutive as university holidays are taken as indicated on the university website.
Our classes are mostly face-to face, however, there may be the occasional need for classes to be taught on-line and to complete remote self- study when necessary. You will, therefore, need technology that can support the use of Microsoft Teams.
How will I be assessed?
The assessment method for this module is a 90-minute onscreen assessment utilising Multiple Choice Testing.
Your Future
What Next?
This course is part of the CIM Level 4 Certificate in Professional and Digital Marketing, which consists of four modules: Marketing Impact, Planning Integrated Campaigns, Search Engine Optimisation and Social Media Marketing . If you choose to complete all four modules, you receive a Certificate in Professional and Digital Marketing.
Entry Requirements
What is the entry process?
An interview with a member of the Professional Studies teaching team is required, prior to, or at enrolment and this will be completed online or at one of the open evening events run by the college.
What previous qualifications and experience will I need?
Students are expected to have suitable qualifications at Level 3 (for example, T Levels or A levels) or Level 4 (degree or equivalent). Work experience in a marketing role is also preferable, though not essential. All potential students are required to meet with the Course Manager prior to enrolment to ensure that it is the right course fit for you.
Ask A Question
Ask a Question
Please contact us through the form below. After submitting a form we will contact you as soon as possible. We will delete your information one month after the beginning of the next academic year.
RELATED COURSES
WHY STUDY AT FARNBOROUGH?
CAREER FOCUSED DEGREES
We focus on giving you the skills and knowledge to kick-start your career, which is why many of our courses are more hands-on than you might expect.
CLASSROOM BASED LECTURES
Our class sizes are similar to college, which means you won’t get lost in the crowd or feel like just a number with us.
SMALL CAMPUS EXPERIENCE
Our small campus is full of plants, natural light, and new facilities that will help you feel good while studying. Plus, you’ll have exclusive access to University Centre study spaces in the College.
PLENTY OF PERSONALISED SUPPORT
Studying a degree at a small institution means your lecturers will know all your strengths and weaknesses, and give you valuable feedback and support to help you go further.
University Centre Farnborough
C/O Farnborough College of Technology, Boundary Road, Farnborough, Hampshire GU14 6SB
Call: 01252 405555 Email: info@farn-ct.ac.uk
