Marketing & Digital Strategy CIM Level 6 Award
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SEARCH ENGINE OPTIMISATION CIM LEVEL 4 AWARD
Overview
About the Course
The CIM Level 4 Award in Search Engine Optimisation is for those who are seeking to gain further knowledge and hone the skills needed to succeed and progress within a career in digital marketing. Typical job titles may include the following: digital marketing executive, digital and social media executive, content marketing executive and display advertising executive. This module covers the fundamental aspects of search engine marketing. Search Engine Optimisation (SEO), involves optimising website content and structure to improve its visibility and ranking in search engine results pages, ultimately driving organic traffic. SEO supports businesses to increase their online visibility, attract relevant audiences, and enhance their digital presence, ultimately leading to improved brand awareness, website traffic, and conversions. This module focuses on the importance of search engine marketing for organisations as part of their digital marketing activities. You will learn the key success factors for Search Engine Optimisation as well as understand effective paid search campaigns to achieve marketing goals.
This course is part of the CIM Level 4 Certificate in Professional and Digital Marketing. The other units that comprise this certificate are:
- CIM Level 4 Award in Marketing Impact
- CIM Level 4 Award in Planning Integrated Campaigns
- CIM Level 4 Award in Social Media Marketing
You can pay and study for the units individually or study the whole course as one. You can find more information about the CIM Level 4 Certificate in Professional and Digital Marketing here.
WHO IS THIS PROGRAMME FOR?
The CIM Level 4 Award in Digital Marketing Techniques is aimed at the aspiring professional digital marketer who wishes to gain knowledge and skills to succeed and progress within a career in digital marketing.
Typical job titles may include the following: digital marketing executive, digital and social media executive, content marketing executive and display advertising executive.
Fees
| FEE | COST |
|---|---|
| Tuition | £350 |
Please note that while we make reasonable adjustments to remove any barriers to education, additional fees may be payable where this is not possible. For example, to provide additional support due to a disability. Please contact us if you believe you have any additional needs so that we can discuss your options before enrolling on a course.
Your Course
How will I be taught?
In order to successfully complete the course, students must have minimum of 80% attendance and commit to self-directed study when preparing for assignments. This part-time course is taught across 7 weeks and is not consecutive as college holidays are taken as indicated on the college website.
Our classes are mostly face-to face, however, there may be the occasional need for classes to be taught on-line and to complete remote self- study when necessary. You will, therefore, need technology that can support the use of Microsoft Teams.
How will I be assessed?
The assessment method for this module is a 90-minute onscreen assessment utilising Multiple Choice Testing.
Your Future
What Next?
This course is part of the CIM Level 4 Certificate in Professional and Digital Marketing, which consists of four modules: Marketing Impact, Planning Integrated Campaigns, Search Engine Optimisation and Social Media Marketing. If you choose to complete all four modules, you receive a Certificate in Professional and Digital Marketing.
Entry Requirements
What previous qualifications and experience will I need?
Students are expected to have suitable qualifications at Level 3 (for example T Levels or A levels in Business or Marketing) or Level 4 (degree or equivalent) in a non-related subject area. Work experience in a marketing role is preferable, though not essential.
An interview with a member of the Professional Studies teaching team is required, prior to, or at enrolment and this will be completed online or at one of the open evening events run by the college.
Ask A Question
Ask a Question
Please contact us through the form below. After submitting a form we will contact you as soon as possible. We will delete your information one month after the beginning of the next academic year.
RELATED COURSES
WHY STUDY AT FARNBOROUGH?
CAREER FOCUSED DEGREES
We focus on giving you the skills and knowledge to kick-start your career, which is why many of our courses are more hands-on than you might expect.
CLASSROOM BASED LECTURES
Our class sizes are similar to college, which means you won’t get lost in the crowd or feel like just a number with us.
SMALL CAMPUS EXPERIENCE
Our small campus is full of plants, natural light, and new facilities that will help you feel good while studying. Plus, you’ll have exclusive access to University Centre study spaces in the College.
PLENTY OF PERSONALISED SUPPORT
Studying a degree at a small institution means your lecturers will know all your strengths and weaknesses, and give you valuable feedback and support to help you go further.
University Centre Farnborough
C/O Farnborough College of Technology, Boundary Road, Farnborough, Hampshire GU14 6SB
Call: 01252 405555 Email: info@farn-ct.ac.uk
